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Content Related Aspects to Never Neglect

The Content-Related Aspects Of Web Design That You Should Never Neglect

In the process of web design, you will often be told that one of the most important things you can do is to get quality content for the site. This has been a narrative for the past few years, ever since most search engines decided to focus more on the quality of content when ranking them. This means that when you are interested in doing web design today, it would be in your interest to also focus on this. This will not only make it easier for you to do SEO, but should also make the site a lot more useful for your clients as well. If you are new to web design, there are a number of things you might need to keep in mind as far as this is concerned. Some of these include:

Choosing between SEO and quality for your content

In the past, one could either decide to use their content for SEO purposes, or to make the site user-friendly. The reason for this was that to get proper ranking, one only had to focus on keyword stuffing. The content never had to be useful to any human reader in order to get a high ranking on search engine sites.

This has drastically changed today. These days, search engines are becoming smarter at determining whether content is user friendly or not, and tend to heavily penalize sites that are overtly SEO-oriented. This means that when getting content during web design, you need to focus on getting content that will be useful for your readers primarily. You can then make some minor tweaks to it (such as by giving it proper headings and sub headings) to increase its SEO value.


Websites that have a specific geographic niche that they serve tend to perform a lot better than those that have no specific niche. When you are getting content for the site (or indeed any other web design element), you need to keep this in mind. Ideally, you should ensure that the end result points to a particular locality. For instance, content should clearly be seen to serve a specific geographical region rather than being too generic.

The issue of linking

A big part of effective web design means making sure that customers can move from one part of the site to another (and even to another site) with ease. This is something that is only possible if the linking is done properly. When getting and using content, you have to make a point of having the links checked to ensure that there are none that are broken. This will not only make it easier for your visitors to find what they need, but will also reduce the chances of your site’s page rank being reduced on account of broken links. Fortunately, there are automated ways of checking for such links and repairing them.

These are just a few of the content-related issues you need to keep in mind when doing web design. The one thing you need to keep in mind is that content is far more important today than it was in the past, and this trend is likely to persist in future. To make your web design work, you need to ensure that every element of the content is geared towards success.
May 01 2015