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Facebook Page Optimization

Simple Facebook Page Optimization Tips

If you want to stay ahead of the competition is it important that you have a strong online presence and that you are using a number of social networking sites. The big players when it comes to social networks are Twitter, Facebook and YouTube. Facebook is the largest social networking platform in the world with over 500 million people owning a Facebook account and counting. As a business you are allowed to have a Facebook Page. This allows other Facebook users to ‘like’ your Page, and in return they will be notified when you make status updates. The more fans that you have the more likely you are to increase your web presence and in turn make more sales. This article provides some top tips on how to optimize your Facebook Page.

Customize the Cover Photo

Your cover photo is what visitors will first see when they click on your page, therefore it is a good idea to choose something which is eye-catching and that reflects your brand or the products and services that you sell. Avoid using a stock cover photo and really get creative with it to stand out from the crowd. There are some really clever cover photos ideas out there, just have a search online for some inspiration. You can even hire a graphic designer to create something unique just for you.

Sort the Tabs

The tabs are the small boxes which sit just underneath your cover photo. They typically include things like photos, location, jobs and likes. You can also choose to incorporate other features or make you own boxes, such as an Instagram box or a YouTube box. You should order these boxes as to their importance. The first four boxes are the ones that are going to be displayed on your main Facebook Page, and the other boxes can be found by clicking next to the boxes. The order of the tabs should depend on your main reasons for having the Facebook Page. For example, if you are wanting to drive traffic to your website then be sure to include the box that has a link to your website within the first four boxes.

Keep it Current

Your Facebook Page should be used to share information that can entertain or inspire people. Basically you want to make people feel better or feel like they have learnt something after visiting your page. Therefore you should keep the content fresh and current. You can choose to post images, links to articles, websites and songs that are funny, educational or relevant to your brand. The same applies for any other information you have on the page, such as your about section and your website link. Another top tip is to ensure that the majority of your posts are inspiring or entertaining and not related to your products and services. If you are constantly promoting your business then you are sure to lose the interest of your followers.

Follow these simple tips and you will have a better, slicker Facebook Page. Good luck!
Jul 01 2015