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The Turth About Using SEO To Rank Your Site Higher

The Truth About Using SEO To Rank Your Site Higher



SEO is a set of methodologies that help search engines to find, categorize and rank your web content. It’s an essential component of creating and maintaining a valuable website that works as hard as you do. SEO is one of the most important things you need to get online visibility.



What NOT To Do



As search engines constantly adjust their algorithms (like Google’s Penguin update last year) there are no shortcuts for successful SEO. You should never be tempted by underhand schemes that land your site on the junk heap. The truth about SEO is that individuals and small businesses are statistically unlikely to get on top of the SEO needs of their websites without help. Yes, services like BoostSuite do start from free and make helpful suggestions about changes you could make to increase revenue but they’ll never help you dominate your segment.



The Golden Rule



Content is king; whatever updates Google or any other search engine throws your way, creating useful, original content is the only tried and true SEO method that you need to work on if you want to tackle your sites SEO requirements by yourself. It’s the only ethical and safe way to protect your site from updates. If you can’t write well, or don’t have the time to dedicate to this, hiring content writers or professional bloggers to do the hard work for you is the only direction your first dollars should be flowing in.



On-Site Optimization



To help rank your site higher, your first step should be to work out the best keywords to target by conducting mass keyword research and analysis. High-quality SEO involves making the correct changes to Meta and title tags and then improving your content in line with the keywords research. In plain English, the professional version of a program like SEOmoz at $99/month is what you need to analyze your site. Follow the recommendations and use what you learn to inform the new content that you write.



Off-Site Optimization



It is far more complicated for most individuals and small businesses to correctly build a great back-linking profile by getting other established websites to link back to yours. Social bookmarking, directory submission and article marketing are time-consuming and complicated procedures to get right. In layman’s terms, off-site optimization includes writing high-quality, useful articles for readers of websites like Ezine or Infobarrel and then including a link to your website in the accompanying description. The more people that search for information and find your article, the more likely they will link to your website. Search engines note this type of activity and therefore rank your site higher.



Why Pay For Something I Can Do Myself?



None of the techniques described here are as simple as they sound. Companies offering SEO services have unique methods that are tried and tested. They’ll know what you need to do to outrank your competition based on your keywords, they’ll have specific methods to build your ranking through link building, they’ll know how to index your website correctly, submit it to the best directories and generate you more business. A good company will offer a ‘Pay Per Result’ service for you if you are skeptical about SEO and want to pay a small monthly fee. Once your website starts paying for itself, moving to a more expensive SEO plan that generates a higher volume of customers will be your next move. Good luck!
Jan 01 2015